Momentumby Veribir
00 — The BriefTürkiye · Industrial Machinery

Take your product datato market.Without touching your ERP.

Your existing ERP becomes the source of truth for every digital channel. No migration. Free onboarding. The pilot is on us.

ERP’nize dokunmadan, ürünlerinizi dünyaya açın.€10K–€25K flat annual fee · Pilot onboarding included.
01 — The Diagnosis

Your machines win on the floor.Your website is losing on Google.

Turkish machinery is a USD 29.8 billion export sector. The product is world-class. The digital shopfront often isn’t. Four pains we hear, every week.

Pain · 01

EU buyers ask for your website. You send a PDF.

Alman müşterimiz teknik katalog istedi. PDF gönderdik. ‘Web siteniz yok mu?’ dedi.Our German customer asked for a catalogue. We sent a PDF. ‘Don’t you have a website?’ he replied.

Cost: Deals lost to Italian and German competitors who look more credible online.

Pain · 02

Dealers phone for prices. Sales become spec sheets.

Bayilerimiz sürekli fiyat ve ürün bilgisi istiyor. Her birine ayrı göndermek çok zaman alıyor.Dealers constantly call for prices and specs. Sending it to each one eats hours every day.

Cost: 20–30% of sales-team time on info requests a portal would absorb.

Pain · 03

Print catalogues are stale two months after the press.

Her yıl 50.000€’ya katalog basıyoruz. İki ay sonra fiyatlar değişiyor — çöpe gidiyor.We spend €50K a year printing catalogues. Two months later prices have moved — into the bin.

Cost: A five-figure annual write-off, on documents already stale at the trade-show door.

Pain · 04

Every previous website project demanded ERP migration. All stalled.

Dört yılda üç kez web sitesi yeniledik. Hepsi ERP entegrasyonu istedi. Hepsi başarısız oldu.Three website rebuilds in four years. All demanded ERP integration. All failed.

Cost: Sunk consultancy fees, frozen initiatives, eroding internal credibility.

02 — The Opportunity

Specialist beats big.If you publish well.

The internet isn’t a stage giants own. It’s a long tail of specific, technical searches an engineer types at 02:00 — and the company with structured product data wins them.

Türkiye machinery · 2024
29.8B USD exports

Fourth-largest Turkish export sector. Shipped to 200+ countries.

Source: Türkiye Investment Office (invest.gov.tr, 2024)
Search demand curve
94.7% of queries are long-tail

Specific, technical, under-served — exactly where specialists out-rank commodity catalogues.

Source: Ahrefs · 4B keyword study
Where buyers start
68% start at search

B2B technical buyers research before they call sales. If your specs aren’t published, you aren’t shortlisted.

Source: BrightEdge Organic Search Report

With Momentum, your existing engineering and ERP data becomes that open, structured, multilingual layer — without migration. We wrap it where it lives. The technical lift is ours. The product story is yours to tell.

A €20K investment in the right platform outperforms a €500K rebrand — if it lets your existing data speak to the world.

— Veribir field note · 40+ MAKFED & WIN Eurasia conversations
03 — How It Works

Database-first.Zero migration.

Headless CMS asks you to migrate. Enterprise PIM asks for 18 months and €300K+. We just read your existing database.

Step · 01

We connect, read-only.

A read-only replica of your existing schema. We never write back. Your IT manager keeps full control.

PostgreSQLMySQLSQL ServerOracle
Step · 02

Directus generates your APIs.

Every table, relationship, and field becomes an instant REST and GraphQL endpoint. No custom API development.

RESTGraphQLOpenAPIOpen source
Step · 03

Marketing publishes everywhere.

One source feeds website, dealer portal, mobile, distributor feeds — in TR, EN, DE, whichever market you serve.

MultilingualRole-basedVersioned
Your SourceLogo · Netsis · SAP B1 · MS Dynamics · custom SQL
Momentum · DirectusSwiss-hosted · read-only · auto-APIs
Every ChannelWeb · dealer · mobile · feeds
04 — For Every CxO in the Room

Four people decide.One platform answers each.

The CEO wants a strategic bet. The CIO wants sovereignty. The CMO wants velocity. The COO wants uptime. Pick the one that’s you.

With Momentum, you get a composable digital foundation that deploys over your existing systems in weeks, not months — no data migration, no engineering overhaul, no bet-the-company decisions — at a fraction of the cost of enterprise alternatives.

Time-to-market compresses from quarters to weeks. Team capacity compounds instead of fragmenting across tickets. Prior investments in Logo / Netsis / SAP keep paying off. Zero migration risk · Zero vendor lock-in

Why a Turkish CEO says yes

  • €10K–€25K flat fee — not a €200K project disguised as a €60K licence
  • Decision you approve directly — no committee, no procurement marathon
  • Your ERP, your operations, your team — all untouched
  • KOSGEB & export grants can offset a material portion of cost

With Momentum, you get an API-first, open-source platform powered by Directus — auto-generating APIs through database introspection of your existing PLM/ERP, hosted on Infomaniak’s Swiss infrastructure and delivered through Cloudflare’s edge.

Your data stays yours. Your schema stays intact end-to-end. Your customer data stays private. Your tech stack stays future-proof. Zero migration · Zero vendor lock-in

Architecture you can defend

  • Read-only connection — never writes back to your source database
  • Directus is open source — audit it, self-host it, walk away with your copy
  • Swiss + edge hosting — Schrems-II-safe alternative to US hyperscalers
  • Live prototype against your schema in two weeks — not a deck, a working URL

With Momentum, you get a no-code Studio over your existing product data — your team localises, updates, and publishes to every channel (website, dealer portals, mobile, partner APIs) in real time.

Campaigns ship in days, not weeks. Product pages update instantly across markets. Your team publishes without engineering tickets. Zero dev bottlenecks · Zero content lag

What your team gets back

  • Update a spec at 09:00 — live across every channel before lunch
  • One product, three languages, one source of truth
  • Pre-stage a trade-show launch in Studio. Press publish on day one.
  • Privacy-compliant edge analytics — pages stay fast

With Momentum, you get a decoupled architecture with independent availability. Content is pre-rendered (SSG) to the Cloudflare edge — your site is 100% live and performant even during back-end maintenance or a brief ERP outage.

Site always up. Database server never on the critical path. ERP never exposed to the public internet. Zero downtime dependency · Zero direct ERP exposure

What ops doesn’t have to manage

  • ERP behind the firewall — only the read-only replica is touched
  • Cloudflare edge: sub-100ms loads from any export market
  • No new database to run, no new server to patch — managed service
  • Daily backups, audit logs, named on-call engineer per account
05 — Where It Pays For Itself

The deals you’re losing.Won back, from data you already own.

Use case · 01

A multilingual export catalogue, ready before the next EU buyer asks.

One database feeds Turkish, English and German sites — maintained by marketing, not IT.

First language live2–4 weeks
LanguagesTR · EN · DE · FR
Cost per language€0 add-on
Use case · 02

A dealer portal that answers the calls you don’t want.

Role-based access. Real-time pricing and stock from your ERP. Dealers self-serve.

Dealer info calls−60% typical
Sales time freed20–30% / week
Pricing accuracyERP-real-time
Use case · 03

A trade-show engine that keeps working after the show.

Pre-stage your range. Press publish on day one. Every channel updates in the same moment.

Launch cycleWeeks → Days
Print write-off€20K–€100K / yr
Post-fair conversionSite matches stand
06 — The Pilot

Free onboarding.From whatever you have today.

The hardest mile of digital modernisation is the first one. So we run it for you — included.

● Limited cohort · Q2–Q3 2026

What Veribir does for you:

  1. Data ingestion from any source.
    WordPress, Strapi, Contentful, custom PHP. PDFs, Excel, InDesign, supplier folders. We extract and structure. You approve.
  2. Read-only ERP connection.
    Logo / Netsis / SAP B1 / MS Dynamics. Replica or read-only user — your IT manager controls it.
  3. Schema-preserving Studio configuration.
    Marketing publishes safely. The source data is never touched.
  4. Live multilingual catalogue in 2–4 weeks.
    A real URL, populated with your real data, on Cloudflare’s edge from day one.
  5. Turkish-language training for your marketing team.
    Two workshops. Studio, multilingual content, trade-show workflows. Your team owns it after.
WordPressJoomlaDrupalStrapiContentfulCustom PHPPDF datasheetsExcel / CSVInDesignSupplier Dropbox

What we ask from you

One thing we cannot do for you: the work of getting your product story worth the world’s attention. Specs, drawings, photography, certificates, application notes.

We give you the platform, the expertise, and the free first mile. The product story is yours to tell — and the teams that take that seriously see results within a quarter.

Reviewed weekly · Decision within 7 days · No obligation to proceed.
07 — Proof & Foundation

We don’t own the stack we run on.That’s the point.

Every part of Momentum is independently auditable. If Veribir disappeared tomorrow, your site would still run.

Open-source core

25k+

Directus deployments worldwide. Public GitHub. You can audit it — or self-host and walk away.

Swiss backend

🇨🇭

Infomaniak — privacy-first cloud. A genuine, Schrems-II-compatible alternative to US hyperscalers.

Global edge

<100ms

Cloudflare’s edge network. Same latency in Düsseldorf as Istanbul.

Your database

Read-only

We never write to your source. Revoke access any time — the platform degrades safely.

08 — What It Costs

One flat fee.Year one. Year five. Same number.

No per-user fee. No API meter. No surprise increase. What you read here is what you pay.

Momentum · Türkiye Manufacturing
€10K–€25K/ year
All-inclusive. TRY equivalent verified at signing. Fixed for the contract term.
  • Unlimited SKUs, API calls, channels
  • Free pilot onboarding from any source
  • Managed Directus, Infomaniak backend, Cloudflare edge
  • Logo / Netsis / SAP B1 / MS Dynamics integration
  • Turkish-language Studio training
  • Named Veribir engineer on-call
The €200K surprise you avoid

5-year total cost — illustrative.

Enterprise PIM (Akeneo · Salsify)€696K – €1,748K
Custom development€567K – €1,545K
Headless CMS + migration€180K – €420K
Momentum€50K – €125K

Veribir competitive analysis 2026. Itemised TCO vs. your specific alternative on request.

09 — The Close

We’re hereif the fit is right.Entirely your call.

Whether you move forward with Momentum, build custom, or stay where you are is your decision. We’d rather tell you we’re not the right fit than oversell.

KOSGEB & export grants: the pilot can be structured around Turkish digital-transformation grants. We’ll provide the documentation your application needs.

Next Step

Tell us about your machinery business.

A short note opens the conversation. A Veribir senior reviews every application personally — within 7 days.

  • What you make · approximate SKU count · main export markets
  • Current ERP (Logo / Netsis / SAP B1 / MS Dynamics / other)
  • Which of the four pains resonated most
  • Decision-making team (including IT)
Send the brief to Veribir

Or arrange an introduction via your IT partner — MAKFED member firms often reach us through a trusted system integrator.